The finance will be used for a management buyout led by Tom Ward, the company’s managing director and for working capital. Founded in 1994, GroWell, which originally started out as a single garden center based in Solihull, now operates eight separate stores across the UK, as well as two Warwick-based warehouses. Its retail offering continues to expand and now includes an extensive range of hydroponic equipment and related products, including: nutrients, filtration systems, lighting and complete grow kits. The business has an in-house design team who invent
and design own-brand products, as well as a call center team who provide customer support and product advice.
Tom Ward, Managing Director of GroWell, said: “I am excited by the future prospects for Growell. The increased awareness on sustainability and the ability to grow exotic, insecticide free plants 365 days a year in confined spaces is attracting more hobbyists into the sector.
“Despite being a relatively niche sector, OakNorth took the time to
understand our business and the high-growth potential of the wider industry.
They designed a finance package that will enable us to pursue the next stage of
our growth and ensure we have the right team in place to achieve our long term
Adam Agius, Director, Debt Finance at OakNorth, said: “Hydroponics is an incredibly interesting
sector with high-growth potential for the future. Over the last 25 years, GroWell has established itself as the leading retail player in the UK, demonstrating resilience throughout the economic downturn and an ability to continue growing its market share year-on-year. We were impressed by the management team, the business’ strong long-standing relationships with suppliers, and continued focus on product innovation, so are excited to support them with this management buyout. We were also delighted to complete our first transaction with Springboard Corporate Finance in Birmingham who acted as advisors to Growell.”
OakNorth was advised on the deal by Browne Jacobson LLP.